"Lets talk about Brand Apparel for Podcasts with Kristen Lee of Roxy+ Harper."
Kristen Lee is the founder & CEO of Roxie + Harper, a boutique fashion agency specializing in brand building & apparel production. Kristen comes from a Senior Brand Management background in building merchandise and fashion brands for top influencers in the YouTube, Instagram & TikTok space.
Kristen has worked with some of the top brands in streetwear and top agencies such as WME, Abrams Artist Agency, Scale Management, Select Management, Slash Agency to build and scale brands for their top-tier talent existing in the digital space.
As the podcast industry booms with over 1.68 million podcasts ! What better way to start with branded podcast merchandise? We caught up with Kristen Lee on Podcasters Unlimited Ltd as she provided us with insights on branding yourself through apparel.
Check out her excellent tips below:
Tip1# Start with simple inventory, like branded T-shirts, hoodies, and wrist bands. You are using your podcast tag line or favorite phrases. Also, make sure to be aware of your analytics and who your audience is.
Tip#2 Feel out what your audience base will buy, pay attention to their likes and dislikes regarding the merchandise.
Tip#3 Budget is everything. You do not want to sit on inventory; you can start with sample pieces. If you have a budget to work with, another suggestion she stated is “to start with 50 units to cut down pricing for samples through wholesale distributors.”
Kristen's List for Wholesale Distributors:
https://www.tscapparel.com/cgi-bin/live/wam_tmpl/marketing.p?site=BASE&layout=Base&page=homepage
https://www.lanesevenapparel.com/homepage
https://www.smartexapparel.com/
https://www.losangelesapparel-imprintable.net/
How to Connect with Designers
Behance: A great resource to connect with fashion and graphic designers, photography, 3D animation, and everything under the sun and in between from a creative design aspect
LinkedIn: Helps when searching for apparel designers in your area. Some people may forget LinkedIn, but it is fantastic for networking and resources.
Indeed or any job search engine -Create an ad for a design intern if your budget is small or nonexistent, and you will get a plethora of applicants eager to design and get into the industry.
To get more information, listen to our interview with Kristen Lee via this link here>> Podcasters Unlimited Episode:8 Kristen Lee of Roxy+ Harper
Where to find Kristen Lee:
Roxie Harper website here.
Instagram: @Kristenxlee_
Instagram: @Roxie.Harper