The Top Reasons That Podcasts Are Essential For Brand Awareness
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No matter what industry your brand or company is in, it is critically important to take different avenues of communicating with your audience in an effective way. As technology continuously evolves, numerous ways of communicating with potential customers are always being created to help reach out to people and grab their attention to what your brand or company is doing.
Having this understanding, podcasts are an innovative outlet that aids businesses in building fruitful connections with their audiences. As podcasts are growing a lot of momentum in the creative space, it has been reported that there are over 30 million episodes of podcasts since April 2020. Further research indicates that 24% of people in the United States listen to podcasts at least once a week which has gone up by nearly 10% over the course of a year !
Podcasts have the ability to turn even the most obscure and mundane topics into an engaging learning experience that people become intrigued about. This medium isn’t going anywhere due to the popularity of connecting audiences together about varying topics.
Through this continued growth, there’s enough room at the table for you to launch a podcast and reach success. Check out the reasons below to see why launching a podcast today will benefit your business in the long run.
Personalized experiences
Not only does your audience get to hear the way you speak, but the ideas are now brought to life in terms of verbalizing thinking patterns about the subject at hand. Being able to hear a voice behind these ideas is great in providing a personalized experience for your audience as well as allowing them to understand you on a deeper level. At times when you're just writing, people can't tell what emotions or tone of voice you're trying to use to convey a message. Hearing a voice is really helpful to indicate wit, tone, and amusement as you connect with your audience in a way that is seemingly as intimate as having a conversation with your friends.
Gaining audience attention
People check into things that are easier to digest because they don't want to dwell on a text for too long if it's on the lengthy side. This is why creating a podcast for your company or brand is important because it allows you to engage with your audience for a longer time frame.
On a day-to-day basis, people are used to having conversations with people in their past, and a podcast is very much like this conversation. It allows the audience to get used to different voices which will help to visualize what is going on. Incorporating anecdotes as a narrative spin into your podcast as you deem fit will help your audience get to know you better as a person and tune into the context of your podcast.
Building and maintaining network connections
Just like just posting for a blog or any other platform, you can use your podcast to feature guest speakers to share thoughts, expertise, and overall experiences on a given topic. Inviting these guest speakers is a really great way to expose your audience to industry experts within the topic. Furthermore, guest speakers are important to help build a network of connections because there’s a very likely chance that they might invite you on to their show for a conversation. This will not only expand your brand awareness but it will also expose you to new audiences within your niche.
Always have a plan when you decide who should be on your podcast. This can be done by creating a list of anybody that is interesting, engaged, and knowledgeable within the field and reach out to as many of them as you can. In addition, ask them why you feel like they’d be a great fit for your platform and also make sure that they’re okay with you having a smaller audience (more often than not they will be inclined to be a part of it).
Financial opportunities
When you create content that is true to your brand and company while keeping the audience in mind, you create an organic audience of listeners who enjoy the content you’re putting out without feeling forced to listen to it. While knowing who you are catering to, creating content that is relevant to your target market’s interests won’t pose any difficulties because you have all of the insight that is necessary to pinpoint these needs. Some of the ways you can earn money are as follows: you can create advertisements that will allow listeners to check out different services and products that are relevant to their needs, or you can charge sponsors to be featured on your podcast so that way they’re getting exposure from your audience. If you have products or services of your own, you can promote them on your platform by explaining the usefulness.
Becoming a leader in your specific industry
If you’re able to gain a lot of network connections and listeners, you will be recognized as an expert in your industry. People will look to you for advice, opinions, and thoughts on the industry. This will also allow other people who have not previously known about your platform to check out your podcast. Actively curating fresh ideas, storytelling, and specified content into your podcast provides more of a dynamic element to your platform — covering all of the areas of your podcast in a fun and captivating way that your audience will continue to support.
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